What is SENIOR MARKETING {Integrated Marketing Communications}?

Students in grade 12 can take this course as a senior and will also be enrolled in our student organization, DECA. This course is ONE in-class period, but counts for TWO credits due to the additional time, field trips and projects outside of class.

Students in level 2 marketing are required to take Marketing 1 as a pre-requisite as of 2025.

Students in marketing are involved in the following co-curricular educational experiences…

They help run our school-based enterprises (SBEs) and help determine what items to sell & the best way to maximize profits, earning money for our program, trips & competitions.

*Fort Orange is our retail SBE that focuses on pop up shops as well as our online store.

*Pioneer Peak is our food operations SBE that focuses on selling Smart Snacks approved items to Orange students, including our recent 2025 OEF grant for “Coffee for a Cause” – more info coming soon!

*Orange Apparel Co is our custom apparel SBE. We currently are operating mostly out of Mrs Gellenbeck’s classroom #2006, but hope to expand in the future. We create and sell merch for clubs & staff within the school, our online store, and of course, our other retail SBE, Fort Orange. You can visit our Orange Apparel Co page for more information.

*DECA is our co-curricular association for students enrolled in Marketing. DECA offers many opportunities to learn about business and compete in business competitions. Students may compete at the district, state and national levels. Visit our DECA page, talk to our advisor, Mrs Gellenbeck, visit the national DECA website or the Ohio DECA website for more information!

Course descriptions per the OLSD course handbook…

INTEGRATED MARKETING COMMUNICATIONS (1 credit)

Co requisite: Concurrent enrollment in Professional and Technical Sales or Marketing Internship

Students will create, execute, and evaluate promotional strategies and content for advertising, sales promotion, and publicity/public relations. They will apply project management techniques to guide and control promotional campaign development and execution. Students will incorporate motivation theories, branding techniques and design principles in communications with targeted audiences. They will plan and implement procedures to use marketing communications that mitigate image or brand-damaging issues. Technology, employability skills, leadership and communications will be incorporated in classroom activities.

MARKETING INTERNSHIP/CAPSTONE (1 Credit)

Co requisite: Concurrent enrollment in Integrated Marketing Communications

One (1) credit is earned for this part-time employment experience where students earn work-based learning hours in one of our SBEs and/or business related employment.