What is SENIOR MARKETING 2?

Students in grade 12 can take this course as a senior and will also be enrolled in our student organization, DECA. This course is ONE in-class period, but counts for 2 credits due to the additional time, field trips and projects outside of class. Students are not required to take Junior Marketing 1 as a pre-requisite, although it is encouraged and if space is limited, year 2 students are given priority.

Students of junior and senior marketing are involved in both educational experiences listed below…

*School Store – Fort Orange is our student-run, school-based enterprise operated by the students in the OOHS Marketing program.

*DECA- our co-curricular association for students enrolled in Marketing. DECA offers many opportunities to learn about business and compete in business competitions. Students may compete at the district, state and national levels. Visit our DECA page or the DECA websites http://www.deca.org and http://www.ohiodeca.us for more information about DECA.

Course descriptions per the OLSD course handbook…

INTEGRATED MARKETING COMMUNICATIONS (1 credit)

Co requisite: Concurrent enrollment in Professional and Technical Sales or Marketing Internship

Students will create, execute, and evaluate promotional strategies and content for advertising, sales promotion, and publicity/public relations. They will apply project management techniques to guide and control promotional campaign development and execution. Students will incorporate motivation theories, branding techniques and design principles in communications with targeted audiences. They will plan and implement procedures to use marketing communications that mitigate image or brand-damaging issues. Technology, employability skills, leadership and communications will be incorporated in classroom activities.

THEN CHOOSE ONE OF THE FOLLOWING:

PROFESSIONAL AND TECHNICAL SALES (1 credit)

Co requisite: Concurrent enrollment in Integrated Marketing Communications

In this course, students will demonstrate sales processes and techniques used in a business-to-business environment. They will develop, grow, and maintain positive business relationships. Students will monitor trends and the business environment to determine the impact on their sales, customers, and competitors. They will negotiate and adjust prices and sales terms. Students will manage sales activities and territories. Technology, employability skills, leadership and communications will be incorporated in classroom activities.

MARKETING INTERNSHIP (1 Credit)

Co requisite: Concurrent enrollment in Integrated Marketing Communications

Students enrolled in the Marketing and Management class are also enrolled in Marketing Internships. One (1) credit is earned for this part-time employment experience. Students will work in paid positions with area businesses. Students may choose their own internship site as long as it is “marketing related”. Student will complete regular management-related assignments. Students must work 100 hours per quarter/400 hours for the year. Early release is possible but not required.